Ice Brrr Pop-up Store

The Ice Brrr Pop-up Store, whose very name evokes a refreshing chill, has opened its doors on the 2nd floor of Wangsimni Gwangjang-ro 17, in front of Olive Young.

If you're looking to soothe a mind weary from daily life and rediscover new vitality, this place will be your perfect escape.

It offers an unexpectedly icy yet captivating experience right in the heart of the city, so we highly recommend a visit if your curiosity is piqued.

The Ice Brrr Pop-up Store is designed as a space that satisfies all five senses, going beyond mere coolness.

Its mysterious interior, a blend of blue hues and silvery white, creates the illusion of stepping into a winter wonderland from a fairy tale.

Unique photo zones are set up throughout, allowing everyone to capture their 'picture of a lifetime,' while Ice Brrr's special limited-edition merchandise will strongly stimulate your desire to collect.

Refreshing drinks and unique desserts are also available, making it an ideal spot to take a break, forget the heat, and fully enjoy yourself.

The Ice Brrr Pop-up Store is an excellent place to visit with friends, partners, or family to create special memories, and a must-visit if you need a fresh stimulus in your ordinary routine.

A special sensibility and joy that can only be found here await you.

Come and enjoy a cool experience in Wangsimni!