PLAY IN THE BOX, The Hyundai Seoul Branch

Play in the Box is a favorite spot for the MZ generation, offering a lively and exciting environment where visitors can explore various characters and brands.

This platform provides a variety of experiences, from globally recognized character merchandise and unique items typically seen only on social media to four-cut photo booths, capsule toys, photo zones, pop-up stores, and ASMR content.

Through regular collaborations with various characters, Play in the Box hosts pop-up stores that feature unique photo zones, life-sized photo booth frames, and charming character goods.

With its vibrant and joyful atmosphere, Play in the Box is perfect for visits with friends, partners, or children.

The space is particularly well-suited for group outings, with an extensive selection of themed photo booths and plenty of room for capturing group photos.

운영시간: 월요일~목요일 10:30~20:00

금요일~일요일 10:30~20:30

전화: 02-3277-0545