Byredo FUTURE MEMORIES Seoul Pop-up

A special pop-up store celebrating the launch of Byredo's new fragrance, 'FUTURE MEMORIES', is coming to Yeonmujang11-gil 7, Seongsu-dong.

Reflecting the question, "What scent will your today be remembered by?", you can experience Byredo's unique world of fragrance in a sensory space available exclusively at this location.

Given that Byredo's highly popular pop-up from last year is returning to Seongsu, significant interest is anticipated for this event, even from the pre-booking phase.

Don't miss the chance to be the first to experience the new fragrance and enjoy special benefits at this location, which is hailed as one of Seongsu-dong's 'must-visit pop-up exhibitions this week'.

It will be a unique experience that will linger fragrantly in your memories for a long time.