2026 Daesang Group Goesan Sticky Rice Cake Success Run: Respect for Knowledge

The '2026 Daesang Group Goesan Sticky Rice Cake Success Run: Respect for Knowledge' pop-up store will open at MM Blue, 96 Yeonmujang-gil, Seongsu-dong, Seoul.

Running from September 5th to 13th, this pop-up aims to convey fervent wishes and good luck for success to those preparing for the Suneung (CSAT) or various other exams.

Visitors can receive the tenacious energy of success, much like Goesan's sticky rice cakes (Chaltteok), from Goesan, which was once a path taken by scholars heading to the civil service exams and is still known today as a 'place of success.' You can also savor special 'success menus' presented by Chefs Kang Min-goo of Mingles and Song Ha-seullam, promising an even richer experience.

As Daesang Group's pop-up store annually returns around this time with a special theme, you can also fill up on positive energy this year, so please hurry and make your reservations before visiting.